Battling for attention at a trade show is all about style. Unlike a flea market where stand owners bellow the benefits of their inventory at the top of their lungs, it’s design that does all the talking at business conventions. Standing out involves decorating your corner in all the […]
Many companies print too much – and most of them know it. It’s not that they don’t understand that careless printing practices are bad for the environment; it’s that the habit is too deeply ingrained to easily change. To make matters worse, habitual, disordered printing is now widely […]
One of the very best ways to sell a product, push an idea, or offer insight into your services is by handing out a gorgeous, glossy brochure. But like with so many other creative endeavours, creating a classy catalogue often turns out to be a much more of […]
You may have toyed with the idea of t-shirt printing before, but couldn’t talk yourself into going ahead with it. Sure, branded tops look nice and are ideal for some organisations, but are there actually any benefits for your brand or business? T-shirt printing is actually the perfect fit […]
An eye for detail and exacting results – these are fair expectations for a relationship with your designer. Whether you run a restaurant, deliver professional services, or sell products at your local market, the need is the same: such traits are the bare minimum for getting what you want out of a creative team. Other […]
Whenever you’re in need of brochures, flyers, posters and the like, your first port of call is probably an agency. Then it’s on to the printers to complete the job. That’s the way it works, isn’t it? Designers design and printers print. Not if you work with a local printer, like Indigo! We are equipped […]
Modern technology can feel like a fresh set of clothes compared to the tools we used even a few decades ago. Yet the history of print – reflecting social and scientific change – is pretty fascinating, when you get down to it. We love looking back on where the industry’s been; it leaves the future […]
What’s the value of a handshake? Depending on your networking instinct, it can be lucrative. And when we’re out scouting for clientele, only one thing will maintain your first impression. Business cards are a clear, creative memento that can reinforce your sales pitch. Hence, you should make them as visually rich as you can, with […]
Every day is a gift, as they say, but some days are more exciting than others. Your venture may be on the cusp of adding a new string to its bow: a product, service or milestone that’s worth talking about. Anticipating it, you may have thought briefly about a promotional ‘thank you’, but deemed it […]
As you emerge into the industry spotlight, what will you look like? Do your characteristics shimmer plainly in the full body of your brand? Are typefaces and colour tones spread, with verve and innovation, across the key representations of your business? These are questions that every business must crack in order to carve and claim […]
